In the spirit of our value to improve continuously, we like sharing what we’ve learned – from our campaigns, our training sprints, or from the things we see in the world, especially when they help us find new ways to reduce wasted budget.
With email marketing and retargeting often cited the two highest converting channels, these GDPR challenges are going to leave a lot of marketers in a pickle.
Account Based Social Advertising pushes beyond the constraints of IP Address and Geographic Targeting into the realm of person-based targeting.
B2B marketing and B2C marketing are similar but different. Maybe some of you are thinking, marketing is marketing,
The Social Effect has conducted some base research on the existing LinkedIn Groups covering the Middle Eastern ‘Logistics & Supply Chain’ vertical
As Google reflects, the whole Facebook vs LinkedIn debate has been raging for years
Most marketers are doing communities wrong. A bold statement I know, but it’s true.
One of the refrains you’ll hear from me a lot is that Good Content is Targeted Content.
Too many marketers are all about volume and have none of the technique….
For marketers obsessed with ROI, simply shouting ‘Content is King’ and pouring buckets of content over people’s heads is illogical