B2B MARKETING
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In the spirit of our value to improve continuously, we like sharing what we’ve learned – from our campaigns, our training sprints, or from the things we see in the world, especially when they help us find new ways to reduce wasted budget.
GDPR Social Media Strategies
With email marketing and retargeting often cited the two highest converting channels, these GDPR challenges are going to leave a lot of marketers in a pickle.
4 reasons to try Account Based Social Advertising today
Account Based Social Advertising pushes beyond the constraints of IP Address and Geographic Targeting into the realm of person-based targeting.
How to Fly Drones and Influence People
B2B marketing and B2C marketing are similar but different. Maybe some of you are thinking, marketing is marketing,
Supply Chain & Logistics in the Middle East
The Social Effect has conducted some base research on the existing LinkedIn Groups covering the Middle Eastern ‘Logistics & Supply Chain’ vertical
Fire your B2B Agency if they’re not advising you on a Facebook strategy!
As Google reflects, the whole Facebook vs LinkedIn debate has been raging for years
Cost-Effective Customer Acquisition: 8 Traits of Better B2B Communities
Most marketers are doing communities wrong. A bold statement I know, but it’s true.
How to Align Content & Community to Drive Content ROI
One of the refrains you’ll hear from me a lot is that Good Content is Targeted Content.
Ways to Build Engagement in a B2B Social Community
Too many marketers are all about volume and have none of the technique….
The Content Tsunami: Why ‘Content is King’ is a Lie
For marketers obsessed with ROI, simply shouting ‘Content is King’ and pouring buckets of content over people’s heads is illogical
