• About Us
  • Services
    • Strategy
    • Creative
    • Paid Media
    • Community
    • Organic Social
    • Websites
    • Landing Pages
    • Analytics
    • Conversion Copywriting
  • Case Studies
  • Blog
  • Contact us

Before you go…

We’re shooting our shot – become the most interesting person in the b2b-oardroom with our monthly newsletter 📚.

  • It’s literally made up of the templates + hacks we share with each other in Slack

  • It’s filled with the most helpful explainer docs on demand generation, paid media, and copy writing
  • It’s written for B2B marketers who don’t have the time to find the stuff worth reading

No ads. No spam. Just a meaty monthly newsletter.


Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us.


We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

 

How we generated 39 high-value opt-in leads for only $21.73 per lead

 

CASE STUDY

Leads

$ Cost per lead

Impressions

CLIENT OVERVIEW

F5 Networks specialises in application services and application delivery networking. Their technologies facilitate the delivery, security, performance and availability of web applications, including the availability of computing, storage and network resources. to consume.

THE CHALLENGE

F5 contacted us as they were trying to increase the size of their opt-in database for their sales team to use for lead generation. As the first step in their relatively long sales cycle, opt-in database growth is critical for their sales team to nurture leads and keep their pipeline moving,

SOLUTION DELIVERED

With LinkedIn as the prime channel for reaching their target audience of key decision makers in organisations that require application services, The Social Effect was the obvious choice to help F5 reach and convert leads.

The strategy for this campaign was to generate opt-ins via a survey that determines what solution is best suited to leads’ application requirements. In order to increase response rate, we gave each respondent an entry into a draw to receive a pair of high-end Bose headphones.

With LinkedIn as the prime channel for reaching their target audience of key decision makers in organisations that require application services, The Social Effect was the obvious choice to help F5 reach and convert leads.

GROWTH SUCCESS

These are the results of one of the campaigns we ran for F5 in June 2020. This campaign brought in 39 leads at a cost of $21.73 per lead. Not only that, but we put the F5 brand in front of a mass audience with 27,406 ad impressions.

WANT RESULTS LIKE THESE?

Get in touch with us today.

GET IN TOUCH

MORE CASE STUDIES

  • EVENTS PROMOTION
  • DEMAND GENERATION
  • OWNED MARKETING
  • COMMUNITY MANAGEMENT
  • ACCOUNT-BASED MARKETING

How we increased event registrations with persona-based marketing

How we increased event registrations with persona-based marketing

How we generated 76 webinar registrations for F5 in just 6 days

How we generated 76 webinar registrations for F5 in just 6 days

How we’re growing a LinkedIn community to market Space-Comm Expo

How we’re growing a LinkedIn community to market Space-Comm Expo

How we generated 50x ROI for the F5’s NGINX Business Breakfast

How we generated 50x ROI for the F5’s NGINX Business Breakfast

How we helped launch Women in Business with 2,200 registrations from social media

How we helped launch Women in Business with 2,200 registrations from social media

How we grew Automechanika Birmingham’s social media registrations by 772% in 3 years.

How we grew Automechanika Birmingham’s social media registrations by 772% in 3 years.

How we generated a potential £630,000 in exhibitor sales for CIPD Festival of Work

How we generated a potential £630,000 in exhibitor sales for CIPD Festival of Work

VIEW ALL CASE STUDIES

How Laiye built awareness and demand in EMEA Case Study

How Laiye built awareness and demand in EMEA Case Study

How to Boost LinkedIn Signups by 288% With Voice-of-Customer Research

How to Boost LinkedIn Signups by 288% With Voice-of-Customer Research

How Tricentis built $5.28 million pipeline in 6 months Case Study

How Tricentis built $5.28 million pipeline in 6 months Case Study

How Touchcast built $4,849,211 in pipeline with Social ABM

How Touchcast built $4,849,211 in pipeline with Social ABM

How we generated 39 high-value opt-in leads for only $21.73 per lead

How we generated 39 high-value opt-in leads for only $21.73 per lead

How we generated 76 webinar registrations for F5 in just 6 days

How we generated 76 webinar registrations for F5 in just 6 days

How we help Thales generate leads via a LinkedIn community.

How we help Thales generate leads via a LinkedIn community.

How we generated 50x ROI for the F5’s NGINX Business Breakfast

How we generated 50x ROI for the F5’s NGINX Business Breakfast

How our integrated attendee journey generated 140 on-target leads for F5 & Red Hat

How our integrated attendee journey generated 140 on-target leads for F5 & Red Hat

How we locked down 46 face-to-face meetings across 3 trade shows

How we locked down 46 face-to-face meetings across 3 trade shows

VIEW ALL CASE STUDIES

How we helped Fujitsu establish a thriving partner community on LinkedIn.

How we helped Fujitsu establish a thriving partner community on LinkedIn.

VIEW ALL CASE STUDIES

How we built credibility and engagement in a new market

How we built credibility and engagement in a new market

How an account-based community can support your sales efforts

How an account-based community can support your sales efforts

How we’re growing a LinkedIn community to market Space-Comm Expo

How we’re growing a LinkedIn community to market Space-Comm Expo

How we help Thales generate leads via a LinkedIn community.

How we help Thales generate leads via a LinkedIn community.

How we helped Fujitsu establish a thriving partner community on LinkedIn.

How we helped Fujitsu establish a thriving partner community on LinkedIn.

VIEW ALL CASE STUDIES
How Touchcast built $4,849,211 in pipeline with Social ABM

How Touchcast built $4,849,211 in pipeline with Social ABM

How Tricentis built $5.28 million pipeline in 6 months Case Study

How Tricentis built $5.28 million pipeline in 6 months Case Study

How we generated 39 high-value opt-in leads for only $21.73 per lead

How we generated 39 high-value opt-in leads for only $21.73 per lead

VIEW ALL CASE STUDIES
How Laiye built awareness and demand in EMEA Case Study

How Laiye built awareness and demand in EMEA Case Study

How to Boost LinkedIn Signups by 288% With Voice-of-Customer Research

How to Boost LinkedIn Signups by 288% With Voice-of-Customer Research

How Tricentis built $5.28 million pipeline in 6 months Case Study

How Tricentis built $5.28 million pipeline in 6 months Case Study

How Touchcast built $4,849,211 in pipeline with Social ABM

How Touchcast built $4,849,211 in pipeline with Social ABM

How we built credibility and engagement in a new market

How we built credibility and engagement in a new market

How an account-based community can support your sales efforts

How an account-based community can support your sales efforts

How we increased event registrations with persona-based marketing

How we increased event registrations with persona-based marketing

How we generated 39 high-value opt-in leads for only $21.73 per lead

How we generated 39 high-value opt-in leads for only $21.73 per lead

How we generated 76 webinar registrations for F5 in just 6 days

How we generated 76 webinar registrations for F5 in just 6 days

How we’re growing a LinkedIn community to market Space-Comm Expo

How we’re growing a LinkedIn community to market Space-Comm Expo

VIEW ALL CASE STUDIES
← How we generated 76 webinar registrations for F5 in just 6 days How we increased event registrations with persona-based marketing →

WANT RESULTS LIKE THESE?

Get in touch with us today.

GET IN TOUCH

MORE CASE STUDIES

  • EVENTS PROMOTION
  • DEMAND GENERATION
  • OWNED MARKETING
  • COMMUNITY MANAGEMENT
  • ACCOUNT-BASED MARKETING

How we increased event registrations with persona-based marketing

How we increased event registrations with persona-based marketing

How we generated 76 webinar registrations for F5 in just 6 days

How we generated 76 webinar registrations for F5 in just 6 days

How we’re growing a LinkedIn community to market Space-Comm Expo

How we’re growing a LinkedIn community to market Space-Comm Expo

How we generated 50x ROI for the F5’s NGINX Business Breakfast

How we generated 50x ROI for the F5’s NGINX Business Breakfast

How we helped launch Women in Business with 2,200 registrations from social media

How we helped launch Women in Business with 2,200 registrations from social media

How we grew Automechanika Birmingham’s social media registrations by 772% in 3 years.

How we grew Automechanika Birmingham’s social media registrations by 772% in 3 years.

How we generated a potential £630,000 in exhibitor sales for CIPD Festival of Work

How we generated a potential £630,000 in exhibitor sales for CIPD Festival of Work

VIEW ALL CASE STUDIES

How Laiye built awareness and demand in EMEA Case Study

How Laiye built awareness and demand in EMEA Case Study

How to Boost LinkedIn Signups by 288% With Voice-of-Customer Research

How to Boost LinkedIn Signups by 288% With Voice-of-Customer Research

How Tricentis built $5.28 million pipeline in 6 months Case Study

How Tricentis built $5.28 million pipeline in 6 months Case Study

How Touchcast built $4,849,211 in pipeline with Social ABM

How Touchcast built $4,849,211 in pipeline with Social ABM

How we generated 39 high-value opt-in leads for only $21.73 per lead

How we generated 39 high-value opt-in leads for only $21.73 per lead

How we generated 76 webinar registrations for F5 in just 6 days

How we generated 76 webinar registrations for F5 in just 6 days

How we help Thales generate leads via a LinkedIn community.

How we help Thales generate leads via a LinkedIn community.

How we generated 50x ROI for the F5’s NGINX Business Breakfast

How we generated 50x ROI for the F5’s NGINX Business Breakfast

How our integrated attendee journey generated 140 on-target leads for F5 & Red Hat

How our integrated attendee journey generated 140 on-target leads for F5 & Red Hat

How we locked down 46 face-to-face meetings across 3 trade shows

How we locked down 46 face-to-face meetings across 3 trade shows

VIEW ALL CASE STUDIES

How we helped Fujitsu establish a thriving partner community on LinkedIn.

How we helped Fujitsu establish a thriving partner community on LinkedIn.

VIEW ALL CASE STUDIES

How we built credibility and engagement in a new market

How we built credibility and engagement in a new market

How an account-based community can support your sales efforts

How an account-based community can support your sales efforts

How we’re growing a LinkedIn community to market Space-Comm Expo

How we’re growing a LinkedIn community to market Space-Comm Expo

How we help Thales generate leads via a LinkedIn community.

How we help Thales generate leads via a LinkedIn community.

How we helped Fujitsu establish a thriving partner community on LinkedIn.

How we helped Fujitsu establish a thriving partner community on LinkedIn.

VIEW ALL CASE STUDIES
How Touchcast built $4,849,211 in pipeline with Social ABM

How Touchcast built $4,849,211 in pipeline with Social ABM

How Tricentis built $5.28 million pipeline in 6 months Case Study

How Tricentis built $5.28 million pipeline in 6 months Case Study

How we generated 39 high-value opt-in leads for only $21.73 per lead

How we generated 39 high-value opt-in leads for only $21.73 per lead

VIEW ALL CASE STUDIES
How Laiye built awareness and demand in EMEA Case Study

How Laiye built awareness and demand in EMEA Case Study

How to Boost LinkedIn Signups by 288% With Voice-of-Customer Research

How to Boost LinkedIn Signups by 288% With Voice-of-Customer Research

How Tricentis built $5.28 million pipeline in 6 months Case Study

How Tricentis built $5.28 million pipeline in 6 months Case Study

How Touchcast built $4,849,211 in pipeline with Social ABM

How Touchcast built $4,849,211 in pipeline with Social ABM

How we built credibility and engagement in a new market

How we built credibility and engagement in a new market

How an account-based community can support your sales efforts

How an account-based community can support your sales efforts

How we increased event registrations with persona-based marketing

How we increased event registrations with persona-based marketing

How we generated 39 high-value opt-in leads for only $21.73 per lead

How we generated 39 high-value opt-in leads for only $21.73 per lead

How we generated 76 webinar registrations for F5 in just 6 days

How we generated 76 webinar registrations for F5 in just 6 days

How we’re growing a LinkedIn community to market Space-Comm Expo

How we’re growing a LinkedIn community to market Space-Comm Expo

VIEW ALL CASE STUDIES

Contact us

Dubai | Cape Town | London | Porto

Business Center 1
M Floor, The Meydan Hotel
Nad Al Sheba
Dubai, U.A.E

Global Switchboard:
+44 207 993 2199
uk@thesocialeffect.com

Services

  • Strategy
  • Creative
  • Paid Media
  • Community
  • Organic Social
  • Websites
  • Landing Pages
  • Analytics
  • Conversion Copywriting

Resources

  • Case Studies
  • Blog

Ready to chat?

Get in touch with us today to find out how we can put our expertise to work for you.

LET'S DO IT!

Ready to chat?

Get in touch with us today to find out how we can put our expertise to work for you.

LET'S DO IT!

Services

  • Strategy
  • Creative
  • Paid Media
  • Community
  • Organic Social
  • Websites
  • Landing Pages
  • Analytics
  • Conversion Copywriting

Contact us

85 Great Portland Street,
First Floor
W1W 7LT – London
United Kingdom

+44 207 993 2199
uk@thesocialeffect.com

Resources

  • Case Studies
  • Blog

Services

  • Strategy
  • Creative
  • Paid Media
  • Community
  • Organic Social
  • Websites
  • Landing Pages
  • Analytics
  • Conversion Copywriting

Resources

  • Case Studies
  • Blog

Contact us

85 Great Portland Street,
First Floor
W1W 7LT – London
United Kingdom

+44 207 993 2199
uk@thesocialeffect.com

Copyright © The Social Effect 2020 | PRIVACY POLICY | COOKIE POLICY