Meet the team
that will find smarter
ways to use your
B2B budget.

Contact us
Market

We’re a big bunch of geeks whose eyes light up when we hear B2B event marketing. That’s probably not cool,but we don’t care.

Cool’s overrated. We’re here for one thing:

Getting the right people to the right place.

Facebook
Google
Linkedin

Our Story

When you get a group of like-minded people to your event, and you give them one hell of a time, that’s when the magic happens. That’s what you should be aiming for.


That’s The Social Effect.

It’s about sparing your brand’s blushes, and making sure you host an event that’s packed full of the right people. Work with us and you get a  lean, mean, agile machine. We test and we optimise, beavering away until you’ve got all the attendees you could want.


Smarter, faster, and hungrier than the rest. We have one goal in mind:
To make your event more successful than ever.

B2B_event_marketing_clarity

Clarity

Buzzwords can buzz off. We cut through the crap and explain what we’re doing in clear,concise language.

B2B_event_marketing_empathy

Empathy

For a bunch of people who talk a lot, we’re really good listeners.We like to walk a mile in your shoes before we start working.

B2B_event_marketing_accountability

Accountability

We don’t shy away from responsibility. We own your project from start to finish. Your success is our success.

B2B_event_marketing_agility

Agility

You can always be faster, always be smarter. There’s always abetter way of doing things, and we like to find it.

B2B_event_marketing_colaboration

Collaboration

Much like one person can’t make your event, one person doesn’t make our agency. We live and die as a team.

About us


Events are all about people, and our people are all about events. We live and breath the
social effect. Get the perfect mix of paid media specialists, data geeks, and innovative
creatives to make your event a roaring success. Don’t be a stranger.

Regan
Regan

Regan

FOUNDER & CEO

Barend
Barend

Barend

MANAGING DIRECTOR

Eben
Eben

Eben

MANAGING PARTNER

Eric
Eric

Eric

CLIENT SERVICES DIRECTOR

Nick
Nick

Nick

COMMERCIAL DIRECTOR

Zoleka
Zoleka

Zoleka

MAMA BEAR

Matt
Matt

Matt

HEAD OF MARKETING

Elisah
Elisah

Elisah

CHIEF PROJECT MANAGER

Husain
Husain

Husain

DIGITAL PROJECT MANAGER

Zolisa
Zolisa

Zolisa

DIGITAL PROJECT MANAGER

Cairn
Cairn

Cairn

PAID MEDIA MANAGER

Wayne
Wayne

Wayne

PAID MEDIA AND ANALYTICS SPECIALIST

Zaid
Zaid

Zaid

GRAPHIC & WEB DESIGNER

Khanyisa
Khanyisa

Khanyisa

GRAPHIC DESIGNER

Matthew
Matthew

Matthew

SOCIAL SELLING LEAD

Young
Young

Young

DATA SPECIALIST

Ronald
Ronald

Ronald

DIGITAL DATA ANALYST

Joseph
Joseph

Joseph

SOCIAL MEDIA MANAGER

Grafton
Grafton

Grafton

SOCIAL MEDIA MANAGER

Ameerah
Ameerah

Ameerah

SOCIAL MEDIA MANAGER

Ariana
Ariana

Ariana

DIGITAL MARKETER

Helga
Helga

Helga

DIGITAL PROJECT MANAGER

Takudzwa
Takudzwa

Takudzwa

DIGITAL MARKETING INTERN

Nick
Nick

Nick

ACCOUNT MANAGER

Sergei
Sergei

Sergei

DIGITAL COPY WRITER

Tsitsi
Tsitsi

Tsitsi

DIGITAL MARKETING INTERN