Meet the team
that will find smarter
ways to use your
B2B marketing budget.

Contact us
Market

We’re a big bunch of geeks whose eyes light up when we hear words like B2B marketing, lead generation & attendee acquisition. That’s probably not cool, but we don’t care.

Cool’s overrated. We’re here for one thing:

To make B2B marketing budgets more profitable.

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Our Story

A company’s success is determined by their ability to connect to the right people. And that’s what we do really well: we facilitate meaningful connections between B2B companies and their ideal prospects. That’s our core driver.


That’s The Social Effect.

Whether you’re generating demand for a new product, attracting more attendees to your webinar or doubling your trade show registrations; we’ll tell your story in a way that gets the right people to stop and listen. No successful campaign has been built on opinions or hearsay - we test and we optimise so that every decision we make is data-driven.

Smarter, faster, and hungrier than the rest. We have one goal in mind:

To make your B2B marketing more profitable.

B2B_event_marketing_clarity

Clarity

Buzzwords can buzz off. We cut through the crap and explain what we’re doing in clear,concise language.

B2B_event_marketing_empathy

Empathy

For a bunch of people who talk a lot, we’re really good listeners.We like to walk a mile in your shoes before we start working.

B2B_event_marketing_accountability

Accountability

We don’t shy away from responsibility. We own your project from start to finish. Your success is our success.

B2B_event_marketing_agility

Agility

You can always be faster, always be smarter. There’s always abetter way of doing things, and we like to find it.

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Collaboration

Much like one person can’t make your event, one person doesn’t make our agency. We live and die as a team.

About us


We’ve built our team on the knowledge that strength comes from our differences rather than our similarities. We thrive on diversity of thought, collaboration and connection - we live and breathe the social effect. We’re a collective of paid media specialists, data geeks, and eccentric creatives focused on making your B2B marketing a raging success.

Regan
Regan

Regan

FOUNDER & CEO

Barend
Barend

Barend

MANAGING DIRECTOR

Eben
Eben

Eben

MANAGING PARTNER

Bob
Bob

Bob

MANAGING DIRECTOR USA

Eric
Eric

Eric

CLIENT SERVICES DIRECTOR

Stefan
Stefan

Stefan

FINANCIAL DIRECTOR

Zoleka
Zoleka

Zoleka

MAMA BEAR

Matt
Matt

Matt

HEAD OF MARKETING

Elisah
Elisah

Elisah

CHIEF PROJECT MANAGER

Husain
Husain

Husain

DIGITAL PROJECT MANAGER

Cairn
Cairn

Cairn

PAID MEDIA MANAGER

Wayne
Wayne

Wayne

PAID MEDIA AND ANALYTICS SPECIALIST

Zaid
Zaid

Zaid

GRAPHIC & WEB DESIGNER

Khanyisa
Khanyisa

Khanyisa

GRAPHIC DESIGNER

Matthew
Matthew

Matthew

SOCIAL SELLING LEAD

Young
Young

Young

DATA SPECIALIST

Ronald
Ronald

Ronald

DIGITAL DATA ANALYST

Joseph
Joseph

Joseph

SOCIAL MEDIA MANAGER

Grafton
Grafton

Grafton

SOCIAL MEDIA MANAGER

Ariana
Ariana

Ariana

DIGITAL MARKETER

Helga
Helga

Helga

DIGITAL PROJECT MANAGER

Nick
Nick

Nick

ACCOUNT MANAGER