THE B2B MARKETING AGENCY
THAT CONNECTS THE MARKETER TO THE SOCIAL BUYER
B2B buyers aren’t easy to please, we know. That’s why we’ve been helping clients build trust with them since 2012. We’ve learnt a few other things along the way, but two lessons have stuck.
The first is you can’t cheapen relationships. You can’t automate your way into people’s hearts. That’s why you’re rewarded when you take the time to build a relationship with your audience.
The second is that B2B buying has changed, for the better. Buyers know that advertising sucks. That’s why we market with empathy and why we avoid anything that looks, sounds or smells like gimmicky advertising.
We embrace these changes with honest and effective marketing, no tricks or hidden agendas. We stand against lukewarm attempts at Social. Our clients are coming in hot, why? Because of the effort they’ve put into their relationships and their reputation. That’s how they remain a cut above the rest.
Your modern B2B buyer trusts people, not corporate brands. They want real stories, not sales pitches. And when they seek to buy, they head to social – to peer communities, organic feeds, and influencers. Because when B2B deals are big and risk is even bigger, your decision becomes emotional. And then the only opinions that count are the ones you trust.
WHAT WESTAND FOR.
We’ve made a pledge to integrate our values int every aspect of our work. From how we communicate with our teammates and clients, to how we manage campaigns, to how we make our coffee.
WHO WE LIKE TO
We’re drawn to B2B technology and high growth organisations selling their solutions into the Enterprise. We love the Challenge of building trust and growing quickly and we welcome the task of winning market share from market leaders.