Who we are

We’re a digital marketing agency specialising in B2B events, and... Urgh. That’s so boring. And that’s not us. You’re putting on a career-defining event. You’re worried people won’t show up.


That’d be the end of the world, right? That’s where we come in. We’re persona-based marketing magicians that get the perfect people through your doors.

Not so boring after all.

What we do

From the first click to the front door, we guide your attendees down your funnel, fixing leaks along the way, and getting arses on seats.


Virtual Events

Driving registrations and attendance to virtual events with the same vigour as in-person events.


Acquiring attendees

Event positioning, persona targeting, and conversion optimisation that ensures a packed house.


Enticing exhibitors

Micro-targeting and sales enablement that generates a pipeline that most Sales teams would kill for.


Managing meetings

Scheduling meetings with high-quality prospects ahead of your event, so your sales team makes the most of their time.


Driving delegates

Bespoke acquisition campaigns that find and convert high-value delegates for your event.

Why Choose Us

B2B Event Marketing - Targeting

Use a sniper, not a scattergun

Targeting the perfect persona for your event.

You have an ideal attendee in mind, we know how to find them, and how to make them find you.

B2B Event Marketing - Expereience

Proven practices that get results

Knowing exactly how to get people through your door.

You get access to tried and tested techniques, meaning you’ll start seeing results right away.

B2B Event Marketing - ROI

Your ROI is what really matters

Guaranteeing registration KPIs so you get exactly you ask for.

You want to hit certain targets? So do we. That’s why we’ll work tirelessly to hit the numbers that you set.

Want to know what our clients think of us?
See what they have to say:

Caroline Carr

“I thoroughly enjoyed working with The Social Effect on Automechanika Birmingham, particularly seeing their innovative double funnel strategy in action, driving registrations and converting them into visitors. They also helped us generate social media buzz at the event to keep visitors engaged. The results they delivered were outstanding – they delivered over 1600 pre-registrations through Social Media – which was a 43% increase year on year!”

Caroline Carr
Head of Marketing, Automechanika Birmingham.

Orson Francescone

“Working with our partners at The Social Effect, we have rolled out one of the most intricate and targeted digital media campaigns and the results have been very exciting.”

Orson Francescone

Rob Sherwood

“As our Social Media partner, The Social Effect has led our campaigns with constant creativity, energy, and talent. Whilst we were previously skeptical about the B2B worthiness of certain channels, The Social Effect have challenged our views and proved that we had B2B marketing opportunities in areas we would not have explored. The Social Effect work in partnership, they live our projects with us, and Regan and his great team are a paragon of customer care and contact.

We work with The Social Effect to drive visitors, convert pre-registrations to visitors, create buzz and work with our exhibitors to drive stand traffic to our events from multiple social media. Channels. They are inventive, creative and bring a sense of humor to a b2b trade event.

Rob Sherwood
MD, Messe Frankfurt


“I had the pleasure to work on several projects with The Social Effect. What all projects had in common: great consultancy, dedicated program managers and an overall exceptional client centricity. Programs included lead generation, social selling and event campaigns.”

Lisa-Marie Thaden
Program Architect, IDG Germany