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In the spirit of our value to improve continuously, we like sharing what we’ve learned – from our campaigns, our training sprints, or from the things we see in the world, especially when they help us find new ways to reduce wasted budget.
4 Counter-Intuitive Ways to Get Tech Buyers to Buy From You
"Nobody ever read one eBook and went on to buy a $50,000 a year software solution."Especially not after a templated, generic email face-slap asking them to jump on a call. Technology buying is a long game. When an IT manager purchases a new cloud computing solution,...
The Secret Ways to Create Ads That Don’t Look Like Ads
"An ad’s power is diminished as soon as the user realises it’s an ad."Us humans can be pretty damn stubborn and often we don’t like being told what to do. As soon as we realise someone is trying to sell something to us, we retreat — it’s a natural response we’ve...
How to Write Epic B2B Facebook Ads
Facebook ads for B2B demand generation can deliver massive value at a low cost. If you have your doubts you can see how we put them to good use on integrated campaigns for Tricentis and Touchcast and delivered $10+ million in pipeline. Despite their power Facebook Ads...
The 2022 B2B Buyer’s Journey, Explained In Simple Pictures
My mom once overheard me on Google Meets with my colleague and said “You’re so good at your job. It sounds so hard.” My self-esteem soared but I knew the truth: fill your sentences with enough buzzwords and people will think you’re smart and knowledgable. But you also...
How Creativity Makes B2B Lead Generation Work Harder
Lauren Pitman | Published: 2 August 2022 Author🗝 Key Takeaways Creativity is the single most important variable to your B2B marketing success. Unless you can prove that creativity helps you meet short-term targets, you probably won’t buy into the idea. Apply these 3...
Keep calm and keep growing: How to build marketing pipeline in a downturn
It's no secret that the current economy is tough. For B2B marketers, growing uncertainty and tight budgets make it harder to build brands, generate leads, and hit targets for marketing sourced pipeline. Don't worry though, there are still plenty of ways to grow...
Your funnel is lying to you. Here’s why buying happens in loops (not steps).
If you could ask your funnel anything, what would you say? Why aren't leads gliding to opportunity? Why can't sales close deals from my best leads? Why doesn't pipeline grow when I up the numbers? I know. Asking a funnel questions doesn't scream emotional stability....
Why account-based communities should be in every account-based marketing strategy
2020 was a momentous year in many respects. While the world was rocked into extended periods of isolation and social distancing, B2B marketers had to rethink their traditional account-based marketing strategy to better reach their audiences and deliver on their KPIs....
Demand generation tactics that lower your cost per acquisition
If there’s one thing I know about B2B marketers, it’s that the lower their cost per acquisition (CPA), the wider their smile…
