How we're growing a LinkedIn community to market Space-Comm Expo

 

How we’re growing a LinkedIn community to market Space-Comm Expo

 

CASE STUDY

KPI

Achieved

KPI Exceeded

CLIENT OVERVIEW

Space-Comm Expo is a hub exhibitions event focused on the commercialisation of space for business, defence and aerospace. One of the reasons it exists is because it’s an underrepresented industry despite the fact that many of everyday technologies rely heavily on space.

THE CHALLENGE

Hub exhibitions approached us to help them access top professionals in the space industry, including thought leaders, influencers and decision makers, for the purposes of hosting a credible event.

GROWTH SUCCESS

Our growth KPI for this community was 100 members per month, which we overshot by 89%. On average, we grew the community by 189 members. Over and above this, we kept engagement levels high to ensure that when the time comes to ask them to take an action like completing a survey or registering for an event they’re already primed.

With these community management tactics at play, sky’s the limit for Space Comm.

Our growth KPI for this community was 100 members per month, which we overshot by 89%.

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Matthew Green

My passion for people and data make for a savvy marketer. I’m never satisfied with the opinion, I let the data tell the real story behind our marketing.