How Laiye built awareness and demand in EMEA Case Study


In 2022, intelligent automation provider Laiye announced its commitment of
$50 million to the European region, together with its plans to create 200 highly skilled jobs in the regional AI industry.

Laiye brings invaluable experience gained by serving well-known Chinese organisations. But now, it needed to gain market share in EMEA. For Laiye, EMEA is a market of enormous potential for us and for many companies. As one of the fastest-growing regions in the world.

They needed an agency who are experts at speaking to local audiences and delivering the right balance between lead quality and volume.


The Social Effect and Laiye worked together to build a go-to-market strategy for EMEA that grew their marketing share and increased performance of marketing campaigns across EU, Middle East and the UK.

The result over 4 months

  • 8 unique creative concepts with variations
  • Lowered cost per lead by 182% 
  • Improved lead qualification rate 72%
  • Increased net new leads by 41%
Lana Van Zyl