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4 Counter-Intuitive Ways to Get Tech Buyers to Buy From You

4 Counter-Intuitive Ways to Get Tech Buyers to Buy From You

by Eben Meyer | Nov 9, 2022 | B2B Marketing

4 Counter-Intuitive Ways to Get Tech Buyers to Buy From You Eben Meyer Managing Director “Nobody ever read one eBook and went on to buy a $50,000 a year software solution.” Liam Moroney Founder of Suas Marketing | 15+ Year B2B Marketer | Host of Marketing...
Keep calm and keep growing: How to build marketing pipeline in a downturn

Keep calm and keep growing: How to build marketing pipeline in a downturn

by Eben Meyer | Jul 15, 2022 | B2B Marketing

Keep calm and keep growing: How to build marketing pipeline in a downturn It’s no secret that the current economy is tough. For B2B marketers, growing uncertainty and tight budgets make it harder to build brands, generate leads, and hit targets for marketing...
Your funnel is lying to you. Here’s why buying happens in loops (not steps).

Your funnel is lying to you. Here’s why buying happens in loops (not steps).

by Eben Meyer | Mar 11, 2021 | Account Based Marketing, Demand Generation

If you could ask your funnel anything, what would you say? Why aren’t leads gliding to opportunity? Why can’t sales close deals from my best leads? Why doesn’t pipeline grow when I up the numbers? I know. Asking a funnel questions doesn’t...
Planning your ABM pilot: 6 questions and a recipe

Planning your ABM pilot: 6 questions and a recipe

by Eben Meyer | Sep 11, 2020 | Account Based Marketing, B2B Marketing

Back in the post-GDPR summer of 2018, a surprise request for an Account Based Marketing program landed in my inbox

A B2B marketer’s guide to legitimate interest

A B2B marketer’s guide to legitimate interest

by Eben Meyer | Jul 23, 2019 | B2B EVENT MARKETING

Since the GDPR splash of 2018, the marketing world has been bracing itself for a regulatory spanking. Especially in B2B

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Resources

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Contact us

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+44 207 993 2199
uk@thesocialeffect.com

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