Keep calm and keep growing: How to build marketing pipeline in a downturn
Keep calm and keep growing: How to build marketing pipeline in a downturn It’s no secret that the current economy is tough. For B2B marketers, growing uncertainty and tight budgets make it harder to build brands, generate leads, and hit targets for marketing...
Your funnel is lying to you. Here’s why buying happens in loops (not steps).
If you could ask your funnel anything, what would you say? Why aren’t leads gliding to opportunity? Why can’t sales close deals from my best leads? Why doesn’t pipeline grow when I up the numbers? I know. Asking a funnel questions doesn’t...
Planning your ABM pilot: 6 questions and a recipe
Back in the post-GDPR summer of 2018, a surprise request for an Account Based Marketing program landed in my inbox
A B2B marketer’s guide to legitimate interest
Since the GDPR splash of 2018, the marketing world has been bracing itself for a regulatory spanking. Especially in B2B