by Lauren Pitman | Sep 28, 2022 | B2B Marketing
How to Write Epic B2B Facebook Ads by Lauren Pitman Head of Copy & Creative Facebook ads for B2B demand generation can deliver massive value at a low cost. If you have your doubts you can see how we put them to good use on integrated campaigns for Tricentis and...
by Lauren Pitman | Aug 2, 2022 | B2B Marketing
How Creativity Makes B2B Lead Generation Work Harder Lauren Pitman | Published: 2 August 2022 Author 🗝 Key Takeaways Creativity is the single most important variable to your B2B marketing success. Unless you can prove that creativity helps you meet short-term targets,...