Why account-based communities should be in every account-based marketing strategy
2020 was a momentous year in many respects. While the world was rocked into extended periods of isolation and social distancing, B2B marketers had to rethink their traditional account-based marketing strategy to better reach their audiences and deliver on their KPIs....
Planning your ABM pilot: 6 questions and a recipe
Back in the post-GDPR summer of 2018, a surprise request for an Account Based Marketing program landed in my inbox
5 enablers for your digital B2B lead generation
Many companies that are used to investing in events as a primary mechanism to generate B2B leads suddenly have to find alternatives to keep feeding their pipeline
4 reasons to try Account Based Social Advertising today
Account Based Social Advertising pushes beyond the constraints of IP Address and Geographic Targeting into the realm of person-based targeting.