The B2B marketing agency that sales teams love.

We help B2B marketers find the right customers by using unrivalled audience intelligence. We’re driven by a relentless testing agenda to help us design irresistible buyer journeys that fill your sales pipeline.

Our Story

Since the idea first took hold of Regan’s brain in 2015, The Social Effect has had a singular mission: make B2B marketing better. Over the years, we’ve carefully chosen team members who share this mission. Our team is diverse and spans the world, giving us access to out of the box ideas that push the boundaries of how B2B marketing can reach and resonate with target audiences for less.

Regan

Regan

FOUNDER & CEO

Matthew

Matthew

HEAD OF MARKETING

Elisah

Elisah

DIGITAL PROJECT MANAGER

Grafton

Grafton

COMMUNITY MANAGER

Khanyisa

Khanyisa

GRAPHIC DESIGNER

Young

Young

COMMUNITY GROWTH

Barend

Barend

MANAGING DIRECTOR

Sinead

Sinead

BUSINESS DEVELOPER

Husain

Husain

DIGITAL PROJECT MANAGER

Michael

Michael

COMMUNITY MANAGER

Lauren

Lauren

DIGITAL COPYWRITER

Desiree

Desiree

DIGITAL MARKETING INTERN

Stefan

Stefan

FINANCIAL DIRECTOR

Dale

Dale

BUSINESS DEVELOPER

Matthew

Matthew

DIGITAL PROJECT MANAGER

Bianca

Bianca

COMMUNITY MANAGER

Wayne

Wayne

PAID MEDIA & ANALYTICS

Savannah

Savannah

DIGITAL MARKETING INTERN

Eric

Eric

MANAGING PARTNER

Joseph

Joseph

ACCOUNT MANAGER

Helga

Helga

DIGITAL PROJECT MANAGER

Zaid

Zaid

GRAPHIC AND WEB DESIGNER

Cairn

Cairn

PAID MEDIA MANAGER

Mikaeel

Mikaeel

DIGITAL MARKETING INTERN

Eben

Eben

MANAGING PARTNER

Ariana

Ariana

ACCOUNT EXECUTIVE

Taku

Taku

DIGITAL PROJECT MANAGER

Fadzai

Fadzai

WEB DEVELOPER

Ronald

Ronald

DIGITAL MARKETER

Ashley

Ashley

DIGITAL MARKETING INTERN

Who we like to work with

 

Over the years, we’ve been drawn towards technology marketers selling complex products, services or solutions with long sales cycles and sophisticated buyers. But most of all, we like to work with marketers who believe there’s a better way to use their budgets.

Why live with a high bounce rate, low click-through rate and underwhelming conversion rate if you don’t have to? We strive to make our client’s marketing as effective as eCommerce giants like Amazon.com – just think what that CRO magic can do for your B2B marketing pipeline.

 

Few of the companies that fit this description:

What we stand for

Every member of our team has made a pledge to integrate our values into every aspect of their work life, from how we communicate with our clients and partners, to how we manage campaigns, to how we interact with each other on a daily basis.

Clarity

Clarity in everything we do.

Improvement

Learn every day

Empathy

Understanding of needs

Collaboration

Together everyone achieves more.

Accountability

We’re in it together

Optimise

Even if it ain’t broke we’ll try to fix it.

Let’s get you more from your
marketing spend.