Promoting B2B events
in the new normal
As B2B events settle into the new normal, we’ve taken up the task of creating an innovative methodology that works for in-person, hybrid or virtual events. With B2B events no longer limiting themselves to a physical location, it was clear to us that a new way of marketing them was needed.
Why event promotion
needs to change
Reaching Beyond Your Database
Attendee No Shows
Converting to registration
With so much choice available to them, your target audience needs a compelling reason to commit to registering for your event. If your event’s value doesn’t resonate with them, they’re unlikely to take the bait.
How we combat these challenges
Our event promotion methodology guides event marketers through a structured process to help them increase the volume and quality of their attendees. Our methodology is broken down into four key focus areas:
B2B events now need to have a 4th phase to counter attendee attrition.
Event Promotion Case Studies
“We work with The Social Effect to drive visitors, convert pre-registrations to visitors, create buzz and work with our exhibitors to drive stand traffic to our events from multiple social media. Channels. They are inventive, creative and bring a sense of humor to a b2b trade event.”
Rob Sherwood, Managing Director, Messe Frankfurt
“I had the pleasure to work on several projects with the social effect. What all project had in common: great consultancy,dedicated program managers and overall an exceptional client centricity. Programs included lead generation, social selling and event campaigns."
Lisa-Marie Thaden, Program Architect, IDG Germany