Increase and grow your accounts with Account-Based Marketing

B2B marketers have long embraced social media as a means of listening to markets, promoting content, and building out networks. Seen through an Account-Based Marketing (ABM) lens, social becomes an irreplaceable channel for personalised and effective outreach.

However, with the number of stakeholders inside large prospect accounts growing, a new approach to Account-Based Marketing is needed.

While it may be more difficult than ever to break into and grow new accounts, the rewards are that much more fruitful:

Increased target account engagement

Better sales and marketing alignment

More qualified prospects

Greater understanding of program performance

More pipeline opportunities

Our approach to
Account-Based Marketing

We plan and execute Account-Based Marketing programs across three stages of the Account-Based Marketing lifecycle:

Account-Based Marketing
program options

One to one: Strategic ABM

  • Highly personalised to individuals. High investment per account, high ROI
  • Good for expansion of strategic accounts with known opportunities
  • At least $200k+ in potential deal size
  • Median no. of accounts: 13
  • Median spent per account: $59K

One to few: ABM Lite

  • Light personalisation according to personas and industry. Moderate ROI
    Works well for a blend of acquisition, and land & expand. Similar groups of accounts (same vertical, same challenges, same use case)
  • At least $25k+ in potential deal size.
  • Median no. of accounts: 50
  • Median spent per account: $3.7K

One to many: (Sometimes call Programmanic ABM)

  • Low personalisation, with highly scaled outreach to named accounts and market segments. Return on investment not necessarily positive from the first deal landed
  • Works well for getting a foot in the door with new logos
  • At least $7.5k+ in average deal size
  • Median accounts: 725
[dica_divi_carousel show_items_desktop=”1″ show_items_tablet=”1″ advanced_effect=”1″ _builder_version=”4.6.6″ _module_preset=”default” custom_margin=”||-1px|||”][/dica_divi_carousel]
[dica_divi_carousel show_items_desktop=”1″ show_items_tablet=”1″ autoplay=”on” hoverpause=”on” autoplay_speed=”4000″ advanced_effect=”1″ use_prev_icon=”on” arrow_nav_color=”#f05523″ arrow_bg_color=”rgba(0,0,0,0)” dots_active_color=”#f05523″ innercontent_padding=”0||0||false|false” _builder_version=”4.6.6″ _module_preset=”default” title_font=”|300|||||||” title_text_align=”center” title_font_size=”30px” title_line_height=”1.2em” custom_padding=”|100px||100px|false|false” custom_padding_tablet=”” custom_padding_phone=”|40px||40px|false|true” custom_padding_last_edited=”on|phone” title_font_size_tablet=”” title_font_size_phone=”25px” title_font_size_last_edited=”on|phone”][dica_divi_carouselitem title=”“You have turned on a constant flow of highly qualified ISV leads for Salesforce at a fraction of the cost of using traditional marketing channels.”” button_url_new_window=”1″ _builder_version=”4.6.6″ _module_preset=”default” title_text_color=”#000000″ body_font=”Heebo|700|||||||” body_text_align=”center” body_text_color=”#f05523″ body_font_size=”24px” body_line_height=”1.4em”]

 

Gary West, VP Salesforce.com Europe

[/dica_divi_carouselitem][dica_divi_carouselitem title=”“The DevOps campaign run with The Social Effect had resulted in a much better than expected outcome as we managed to quickly and effectively reach (and exceed) the measurables for the campaign. The campaign was also very well thought out and incorporated various digital marketing tactics to attract and drive engagement from a new group of personas. We also gained valuable insights into the local DevOps community and their areas of concern and interest.”” button_url_new_window=”1″ _builder_version=”4.6.6″ _module_preset=”default” title_text_color=”#000000″ body_font=”Heebo|700|||||||” body_text_align=”center” body_text_color=”#f05523″ body_font_size=”24px” body_line_height=”1.4em”]

 

Chriselna Welsh, SSA Region at F5

[/dica_divi_carouselitem][/dica_divi_carousel]

Related Blogs

Let’s get you more from your
marketing spend.

SHOW ME HOW