TheSocialEffect_icon

Event Marketing Solutions

If you’re looking for the spray and pray approach that just drives more traffic to your event website, then we’re not a good match. We treat quantity and quality with equal respect and only work with clients who do too.

 

One more thing (here we go saving the best for last): we guarantee results. You want registrations, you got ‘em! You want meetings at your next trade show, no sweat!

 

We work with you not for you, so your success is our success - and we’re not afraid to put ourselves on the line to prove it.

corporate-event-solutions-icon

Corporate Event Solutions

Virtual Events & Webinars

Virtual events have a bad rap in the live event industry but when marketed properly they can add just as much value (if not more) than their live counterparts. A mistake is to assume that marketing a virtual event is the same marketing a live one. Many of our clients come to us because they want to take their live event online - either partially or completely - and their traditional marketing efforts just aren’t working.


So we work with them to:

Virtual-Events-&-Webinars-design

Design

Design campaigns that adequately outline the benefits of attending the virtual event based on their ideal visitor profiles goals and challenges.

internal-corporate-events-target-audience-icon

Target

Target their ideal visitor profiles narrowed down by title, seniority and company)

Virtual-Events-&-Webinars-optimise

Optimise

Optimise their virtual event website/landing page to maximise registration starts and completions

Virtual-Events-&-Webinars-noshows

No-shows

Retarget registrants with content based on their online behaviour to decrease virtual event “no-shows”

Get in Touch

Exhibitor Success

We don’t have to tell you that exhibiting is a big investment. There’s the cost of the space, the stand, the staff, I can go on. Most of these expenses are pretty fixed so we work with our clients to increase the return on their investment by scheduling meetings with target prospects ahead of the event.

We work with our clients to:

Exhibitor-success-strategy-icon

Strategy

Map out a list of prospects from their target accounts

Exhibitor-success-planning-icon

Plan

Craft marketing messages that speak to their unique goals and challenges

Exhibitor-success-target-audience-icon

Target

Target them with sniper precision on their preferred social media channels

Exhibitor-success-schedule-icon

Schedule

Schedule meetings between target prospects and our clients’ sales reps at the trade show

Exhibitor-success-optimisation

Optimise

Optimise the shit out of their campaign to make sure not a cent is wasted

Get in Touch

Internal Corporate Events

Corporate events come in all shapes and sizes, but our B2B event marketing methodology is equally effective for all of them. We’ve worked on summits, conferences, product events, niche networking events, you name it - and 'our methodology is built on agile marketing principles. These allow us to maximise return for any event type. Marketing should support the unique business goal of your event, whether it’s account-based sales support or deepened engagement with partners.

We work with our clients to:

internal-corporate-events-campaign-icon

Campaigns

Design campaigns that reach their ideal visitor profiles (narrowed down by title, seniority, and company)

internal-corporate-events-personas-icon

Personas

Personalise messaging and media to speak directly to their ideal visitor profiles

internal-corporate-events-target-audience-icon

Target

Target and convert these profiles through digital promotion

 

Some of our Corporate Event clients:

 

trade-show-solutions-icon

Trade Show Solutions

Exhibitor Promotion (ExProm)

Exhibitors are the lifeblood of trade shows. Not only are they the revenue centre, but they’re also what attracts most attendees. No exhibitors, no event, no money - sad face.

We work with our clients to source qualified leads from target accounts that are not only eager to learn more, but are actively expecting to be contacted.

How we do it:

Exhibitors_Data Specialists

Data

Our data specialists use all available resources to create a list of prospects based on your target accounts, ideal exhibitor profile, or a list of criteria.

Exhibitors_Social Media Channels

Channels

Our social media and paid media specialists choose the best channels & tactics to reach the prospects

Exhibitors_Creatives

Creatives

Our talented creatives craft enticing messaging that conveys your value proposition with an effective call-to-action.

Exhibitors_Reports

Reports

Our strategists test, report and iterate to stay agile and guarantee the campaign’s success.

Get in Touch

Visitor Promotion (VisProm)

Over our many years promoting trade shows to potential visitors we’ve learned some critical lessons, chief of which is that getting more traffic doesn’t necessarily get you more visitors (but it can waste a big chunk of your budget).

We work with our clients to answer the following questions:

01_web-dev_landing-page-icon

How can they get more of the right traffic to their website?

02_more-visitors_volume-icon

How can they get more people to start the registration process?

02_copywriting_paid-media-icon

How can they get more people to finish the registration process?

03_paid-media_mobile-users-icon

How can they get more of the people who registered to show up at their event?

Get in Touch

 

Some of our Trade Show clients:

 

 

 

Ready to make your next event 

a career-defining one?

 

Get in Touch