While the digital world is built on 1s and 0s, B2B marketing will only succeed when it taps into human motivation and needs. Deals are made between people, not bots.
Whether you’re trying to generate demand for a new product, attract more attendees to a webinar or double your trade show registrations, we’ll combine our digital marketing services into the perfect recipe to make your B2B marketing more profitable - with The Social Effect as the magic ingredient.
Running a campaign without a strong strategy is like pumping water into a pool full of holes. Not only is it a fool’s errand, it’s also a waste of money. Before launching any campaign, we consider your personas, positioning and targeting to ensure that your marketing budget is profitable.
Persona Positioning & Branding
Ever heard of the saying ‘You can drag a horse to water, but you can’t make it drink’? That’s only true if your brand and messaging doesn’t resonate with your target audience. We help B2B businesses craft personas that effectively reflect their target audience’s goals and challenges, and then ensure that their offer, webinar or trade show speaks directly to them.
Lead Generation & Social Selling
Social selling has been around for a while, but the old connect and pitch has gone very stale, (not to mention annoying) so we take a far more diverse approach. I won’t give away our secrets here, but what I will say is that our ability to micro-target niche audiences is second to none - and that’s half the battle already won.
Webinars are known as highly effective B2B marketing and lead generation tools - but that’s only if you can get the right people to attend. We specialise in attracting webinar attendees that match your target audience by making your webinar stand out and speak directly to the goals and challenges of your personas.
You have to spend money to make money, but is your money being spent in the best possible way? Our paid media specialists follow an agile campaign management strategy and carefully monitor your ads to ensure that the best-performing ads are receiving the most budget and low-performing ads are either reworked or dropped. Sounds easy, but they’ve studied long and hard to get as good as they are at managing your money.
Analytics Implementation & Management
No one has more accurately described the need for analytics than marketing genius John Wanamaker when he said “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
It doesn’t matter if you don’t know your tags from your UAs, our experts can take care of your analytics implementation and management for you so that you can focus on closing deals and putting on world-class events.
If you want to make a real impact on your marketing, then Conversion Rate Optimisation (CRO) is the best way to do it. Think of it like this: your marketing funnel is like a swimming pool with holes in it and your advertising & marketing efforts are pipes filling your pool with water. We review every step of your marketing funnel to plug holes and ensure that your B2B marketing is more profitable.
Attendee Acquisition for Corporate Events
Corporate events come in all shapes and sizes, but our B2B event marketing methodology is equally effective for all of them. We’ve worked on summits, conferences, product events, niche networking events, you name it. Our methodology is built on agile marketing principles, which allow us to maximise return for any type of event. Marketing should support the unique business goal of your event, whether it’s account-based sales support or deepened engagement with partners.
Social Media Management
With almost 2.5 billion monthly active users on Facebook, 330 million on Twitter and 260 million plus on LinkedIn, there’s no doubt that the world has gone social - don’t even try to convince me your target audience isn’t online. We work with our clients to make sure that their content is engaging, timed to perfection and conveys the value of their event or offer effectively.
Here’s how we like to think about it - your prospects, customers, channel partners or event attendees are your community. Now imagine what you could do if you had access to them all in one place.
Our community managers specialise in growing communities and keeping them engaged with thought provoking content that encourages interaction.
Website Design & Development
I’m sure you’ve heard the saying ‘first impressions last’? Well it’s true, especially of B2B websites and landing pages. Within split seconds they have to perform several functions: grab the attention of prospects, convey the purpose and value proposition of your offer or event, and lead people down the path to conversion. Our website design & development team knows how to strike a balance between B2B websites that are visually appealing, get your message across and entice people to convert.
Over our many years promoting trade shows to potential visitors we’ve learned some critical lessons, chief of which is that getting more traffic doesn’t necessarily get you more visitors (it can, however, waste a big chunk of your budget). We don’t just get you any old traffic, we target your personas with carefully crafted messaging that speaks directly to their goals and challenges, ensuring that by the time they get to your website or landing page they’re ready to register.
Exhibitors are the lifeblood of trade shows. Not only are they the revenue centre, but they’re also what attracts most attendees. No exhibitors, no event, no money - sad face.
We work with our clients to source qualified leads from target accounts that are not only eager to learn more, but are actively expecting to be contacted.
Whether it’s the value proposition on your website, Google Ads, brochure or social selling pitch, words have the power to make or break your connection with your audience. Our digital copywriters know this and relish the challenge. Finding just the right turn of phrase, metaphor or call to action that will get more visitors to convert is what our copywriters live for. Well, that and their next cup of coffee.