Reach Health Expo Iraq is the exhibition & conference of the Iraq Ministry of Health. It’s aim is to encourage foreign investment in Iraq’s health & environment industries by offering partnership opportunities & the latest industry technology & solution advancements. Our job was to help them find exhibitors.
One of the most important activities when putting on a trade show is selling exhibition space – it’s the primary source of revenue after all.
Reach Health Expo needed help doing just that, so they reached out to us to connect them to potential exhibitors.
One of our areas of expertise is social selling via LinkedIn, which is an incredibly effective way of reaching out to businesses that would benefit from exhibiting.
One of the keys to an effective social selling campaign is filtering out the best audience to target so our data specialists were the first people to get involved.
Once we got our hands on the audience, our creative team crafted an enticing pitch. Our strategy was clearly sound, since we generated 40 leads (60% above our target).