While visitor numbers are the most talked about stats of B2B events, it’s the exhibitor sales that are their profit centre. What made this campaign so successful is that we were able to generate 53 net new leads, which has opened up accounts not previously accessed by Drive World.
Established trade shows typically have an existing rolodex of prospects to get in touch with. But what do you do when you’re launching an event and don’t have that pool to tap into?
You ask The Social Effect to help you reach a new audience, which is exactly what they did.
Drive World’s exhibitor target market is suppliers across automotive electronics & embedded systems, including auto OEMs, start-ups, rideshares & Tier 1 companies.
We combined social selling on LinkedIn with paid ads on both LinkedIn & Facebook to ensure that we reached the right audience with informative content that enticed prospects to get in touch with Drive World’s sales team.