How we helped Fujitsu establish a thriving partner community on LinkedIn.

Case Study - Community Management

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Summary

Fujitsu is a global information and communication technology (ICT) company, offering a full range of technology products, solutions and services. Fujitsu has a Select Partner program, which was set up to help their partners with any business and/or technological problems they might face. Fujitsu pride themselves on being “channel-centric” and investing in partner relations is a big part of that.

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Challenge

As experts on LinkedIn communities, we were approached to create an online representation of Fujitsu UK’s partner ecosystems. We know how to get people talking and how to strengthen our clients’ position among their various stakeholders, partners included.

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Solution

We set up a LinkedIn partner community for Fujitsu UK. A dedicated community manager oversees day-to-day engagement as well as recruitment efforts into the partner space. This community is an opportunity for partners to discuss industry matters influenced by the challenges of their and Fujitsu’s mutual customers.

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Results

The community has proven to be a success, with 1167 new members recruited over the 6 month period. Not only that, but we were able to generate an engagement rate of 23% with 272 unique member interactions.

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