F5 Networks specialises in application services and application delivery networking. Their technologies facilitate the delivery, security, performance and availability of web applications, including the availability of computing, storage and network resources.
F5 contacted us as they were trying to increase the size of their opt-in database for their sales team to use for lead generation. As the first step in their relatively long sales cycle, opt-in database growth is critical for their sales team to nurture leads and keep their pipeline moving.
With LinkedIn as the prime channel for reaching their target audience of key decision makers in organisations that require application services, The Social Effect was the obvious choice to help F5 reach and convert leads.
The strategy for this campaign was to generate opt-ins via a survey that determines what solution is best suited to leads’ application requirements. In order to increase response rate, we gave each respondent an entry into a draw to receive a pair of high-end Bose headphones.
These are the results of one of the campaigns we ran for F5 in June 2020. This campaign brought in 39 leads at a cost of $21.73 per lead. Not only that, but we put the F5 brand in front of a mass audience with 27,406 ad impressions.