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In the spirit of our value to improve continuously, we like sharing what we’ve learned – from our campaigns, our training sprints, or from the things we see in the world, especially when they help us find new ways to reduce wasted budget.

How to Write Epic B2B Facebook Ads

How to Write Epic B2B Facebook Ads

Facebook ads for B2B demand generation can deliver massive value at a low cost. If you have your doubts you can see how we put them to good use on integrated campaigns for Tricentis and Touchcast and delivered $10+ million in pipeline. Despite their power Facebook Ads...

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The 2022 B2B Buyer’s Journey, Explained In Simple Pictures

The 2022 B2B Buyer’s Journey, Explained In Simple Pictures

My mom once overheard me on Google Meets with my colleague and said “You’re so good at your job. It sounds so hard.” My self-esteem soared but I knew the truth: fill your sentences with enough buzzwords and people will think you’re smart and knowledgable. But you also...

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