What we do


We’re not one of those
agencies that just sends more
traffic to your event website -
how boring would that be?!

Instead, we take a holistic view of your attendee’s digital journey from their first click all the way to the moment they walk through your venue door (or log into your virtual event).

Before considering which of our services are best for each client, we ask ourselves the 5 most important questions an event marketer should ask:

  1. How big is the potential market/audience for their event?

  2. How do we get more of the right people to their event website?

  3. How do we get more people to click on the register now option?

  4. How do we reduce the number of people that abandon the registration process?

  5. How do we reduce the number of “no shows” (on free event) to their event?

Our trademarked Event QuadBoard is at the centre of our methodology and helps us answer the above questions and plug any holes standing in the way of our clients and event success.

Once we know where the holes are we use a combination of our services to guarantee that the event organisers we work with get the registrations they want from their target audience.

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Our Services

Campaign Strategy

Have you ever tried to market an event without a good campaign strategy in place? We don’t recommend it! Most of our clients are experienced trade show organisers or corporate event producers and know what they’re doing when it comes to putting on captivating events - so we partner with them to bring the same pizzazz to their digital marketing campaign strategy.

 

 

Persona Positioning & Branding

Have you ever tried to market an event without a good campaign strategy in place? We don’t recommend it! Most of our clients are experienced trade show organisers or corporate event producers and know what they’re doing when it comes to putting on captivating events - so we partner with them to bring the same pizzazz to their digital marketing campaign strategy.

 

 

Analytics Implementation & Management

What would you rather be doing? Putting on a kickass event or fiddling around with Google Analytics? Unfortunately, event website analytics are critical for improving your marketing. How else would you know what’s working and what isn’t. 

It doesn’t matter if you don’t know your tags from your UAs, our experts can take care of your analytics implementation and management for you so that you can focus on making your event kick some serious ass.

 

 

Conversion Optimisation

If you want to make a real impact on your event marketing then Conversion Optimisation (CRO)  is the best way to do it. Think of it like this: your event website is like a swimming pool with holes in it and your advertising and marketing efforts are pipes filling your pool with water (or website traffic if you find metaphors passé). You can pump as much traffic into your website in the hopes of generating more registrations but a lot of that traffic will just leak out through the holes in your website. Wouldn’t it be easier (and cheaper) to just fix the holes in your event website and event registration process? You’re damn right it would.

 

 

Social Selling

If you want to make a real impact on your event marketing then Conversion Optimisation (CRO)  is the best way to do it. Think of it like this: your event website is like a swimming pool with holes in it and your advertising and marketing efforts are pipes filling your pool with water (or website traffic if you find metaphors passé). You can pump as much traffic into your website in the hopes of generating more registrations but a lot of that traffic will just leak out through the holes in your website. Wouldn’t it be easier (and cheaper) to just fix the holes in your event website and event registration process? You’re damn right it would.

 

 

Social Media Management

With almost 2.5 billion monthly active users on Facebook, 330 million on Twitter and 260 million plus on LinkedIn, there’s no doubt that the world has gone social - don’t even try to convince me your target audience isn’t online. We work with our clients to make sure that their content is engaging, timed to perfection and conveys the value of their event effectively.

 

 

Community Management

Your event attendees are your community. They come together for a few days to engage with a topic, connect with each other and stay abreast of industry trends. Let me let you in on a secret: the community doesn’t dissipate when your event ends. We work with our clients to create a space where their communities can gather online and keep the conversation going. And how does this benefit you? You have a captive audience to tap into when it’s time for your next event.

 

 

Event Website Design & Development

I’m sure you’ve heard the saying ‘first impressions last’? Well it’s true, especially of event websites. Within split seconds they have to perform several functions: grab the attention of potential visitors, convey the purpose and value proposition of your event, and lead people down the path to registration. Our website design & development team knows how to strike a balance between event websites that are visually appealing, get your message across and entice people to register.

 

 

Event Promotion Copywriting

Whether it’s the value proposition on your event website, Google paid search ad, event brochure or social selling pitch, words have the power to make or break your connection with your audience. Our event promotion copywriters know this and relish the challenge. Finding just the right turn of phrase, metaphor or call to action that will get more visitors to our clients’ events is what our copywriters live for. Well, that and their next cup of coffee.

 

 

 

 

Ready to make your next event 

a career-defining one?

 

Get in Touch